Every niche industrial sector has some organizations which are considered pioneers and whose footsteps are followed by other businesses in that domain. In the accounting world, the Big 4 are the four largest companies known for their impeccable accounting services and strong network.
The four big shots are Deloitte, EY, KPMG, and PwC, recognized throughout the world for their broad array of accounting solutions. Naturally, most accounting firms try to implement the work culture set by the Big4.
In this article, we will explore the influence of these giant organizations in depth. Also, we would spill the beans on some key points when trying to set up the standards inspired by the Big 4 for their own accounting enterprise. But before that, let’s glimpse the success stories of each of these iconic companies.
Getting Familiar With The Big4
Deloitte– Established in 1845, Deloitte provides a wide range of services to various major firms in different industries. It provides audit, consulting, financial advisory, risk advisory, tax, and legal solutions. The British expanded its operations in the United States in 1890 and kept spreading its operations worldwide since then. Today, it operates in over 150 countries and is seen as a major player in the professional services field.
Ernst & Young (EY)– Established in 1903, EY was a result of several accounting firms. It is named after Alwin C. Ernst and Arthur Young. Today, it operates in over 150 countries with a diverse suite of services. It offers assurance, tax, and consulting advisory solutions along with IT-enabled services. The company has managed to be ranked in the Fortune magazine for the past 25 years now.
KPMG– Klynveld Peat Marwick Goerdeler (KPMG) has a long history of formation dating back to 1816. Operating in 145 countries, the company offers tax, advisory, and financial audit services. In the past few decades, KPMG kicked off some different divisions in other niches too. Notably, it was going to merge with Ernst & Young in 1997. However, the idea was dropped due to various reasons later. It has an impressive clientele and progressive structure.
PwC– PricewaterhouseCoopers International Limited was founded in 1988 with the merger of Price Waterhouse and Coppers & Lybrand. Operating in 157 countries, it’s the second-largest professional services organization in the world. It has a significant presence in the Americas, Western Europe, Asia, the Middle East, and Africa. The company provides solutions in taxation, advisory, and assurance.
All these companies have undergone remarkable transformations over time. They have merged with various firms in the past keeping an eye on expansion. For all the obvious reasons, their success stories inspire many small firms to achieve the same feat.
But doing that requires a great level of planning and meticulous implementation. Experts have studied the history of Big4 and summed up a few points for other companies to follow.
Following the Path of Big4 For the Success of Accounting Firms
– Focus on Specialization
Before anything else, your company needs to choose its specialization. This helps companies make a mark in a certain market and build a clientele. To do that, you need to invest in learning, research, and technological advancements.
Besides that, the company will have to stay abreast with the current industry rules and regulations. With that comes the next step of offering tailored solutions to the clients. You should always try to be one step ahead in identifying problems and giving quick fixes to them.
– A Strong Market Presence
If you’ve done the first thing correctly, you wouldn’t face problems on this front. Nevertheless, you need to do advertising and branding carefully. Remember, in the age of social media, even one negative comment can resonate without thousands of people.
So plan a campaign that could strike a chord with most people including your potential clients. There are many ways of building a strong market presence and you must utilize all of them. For better results, think of partnering with a reliable digital marketing agency.
– Technological Innovation
Spare no expenses when it comes to empowering your business with new technology. Not just the Big4, but all the giant organizations do the same. That’s because you never want to stay behind your competitors due to outdated solutions.
Usually, companies keep finding new ways to improve their services. It could be in the form of a new backend update or a front-end application. It’s all about doing something better than before and leveraging technology to make it happen.
– Strengthening Client Relations
Forge healthy relationships with your clients. Make it happen by offering personalized solutions and proactive support. But start with understanding their needs and challenges. Be ready to go the extra mile to create customized solutions for them.
To achieve this objective, your team must practice transparency and effective communication. Furthermore, it’s important to remember that you can’t say yes to everything. Thus, you must master the art of declining diplomatically.
– Foster a Progressive Culture
A progressive and broad-minded culture keeps employees encouraged. It helps them innovate and do the tiniest tasks with passion. As a company, you must promote learning, collaboration, teamwork, and some fun. You must keep rolling out mentorship initiatives and training programs to nurture talent.
At the same time, you must uphold ethical standards and provide performance feedback timely. To drive growth, it’s imperative to keep employees motivated with prospects of personal growth and rewards.
Final Words
Taking your company to heights of success following Big4 standards requires a holistic approach. You have to focus on every single aspect that plays a role in ensuring success. It would encompass technology, strategic approach, relationships, work culture, and focus on specialization.
The firms will have to identify their strengths and market them well. At the same time, they’ll have to work on the gaps while keeping an eye on competitors. All in all, it’s possible with perseverance and precision.
